Marketing- idea of market a new product Essays - Marketing

Segmentation and Targeting Overall market Everyone use cell phone, and a lot of people use cell phone case as well. However, cell phone case and cell phone can be home of bacteria, so this new produce- an anti-bacteria cell phone case is suitable and specially design for people who use cell phone and also care the hygiene of the cell phone and cell phone case. The basis or bases for segmenting the market. Basically, the anti-bacteria cell phone case is suitable for anyone who uses cell phone. So everyone who use cell phone can be include in our market segment. But for more specially, our product will be popular amount people who care hygiene and desire better quality of life. Since its not a normal cell phone case, it has the function of clean up the bacteria, its expensive than normal cell phone case. Our customer also will be the group who willing to spend more. Demographic segmentation, psychographic segmentation and benefit segmentation will be anti-bacteria cell phone case market segment. The specific descriptors or variables you will use to segment the market. Demographic segmentation: income, education, employment. Psychographic segmentation: Personality, life style, value. Benefit segmentation: any benefit that customer can gain from anti- bacteria cell phone case, e.g. cleaner cell. Profile of each market segment VariablesAnti-bacteria cell phone case Income range$50,000 or above EducationCollege grad and above Dominate employeeWhite collar, professional PersonalityOpenness to experience Life styleRead beauty/ health magazines, like to shop, desire better life style ValuesWilling to spend money for better health, better life Evaluate the segments A lot of customer use cell phone and cell phone case as well. But not everyone care about the hygiene of cell phone and cell phone case. Why would people spend more to buy an anti-bacteria cell phone case? Because it helps us to maintain a cleaner cell phone and cell phone case. Image, holding a cell which carries billion of bacteria or even virus, how gross is it. Still, not everyone care about it, so thats why we segment customer on their income, education, employee, personality and values. People with high education and income, have a better job tend to care more about hygiene and willing to spend on those products. Target market(s) Higher education and income people who use cell-phone cases and care about hygiene. Strategy for selecting target market segments Undifferentiated targeting strategy: Even the anti-bacteria cell phone cases market segments are higher income and education people who care hygiene. But since only one item ?V anti-bacteria cell phone case is produced. Assume majority of people who want and need this new product. undifferentiated targeting strategy will be fine. Positioning The competitive set Any cell phone cases Cell phone cleaning product The basis or bases for positioning Attribute: Anti-bacteria cell phone cases are positioned as a functional cell phone case for keeping customers cell phone clean. Price and quality: Anti-bacteria cell phone case base on price and quality. It is an upscale cell phone case offering higher quality and design than normal cell phone case. Product user: Can be anyone who uses cell phone and cell phone cases. But target on high income and education customer who care hygiene. Product class: Anti- bacteria cell phone cases as a functional upscale cell phone cases. Competitor: Anti- bacteria cell phone case positioning as Cell phone cases just keep your cell, dont keep any bacteria or virus. against normal cell phone case. Emotion: Using anti-bacteria cell phone case, no bacteria keep on your cell any more. Positioning statement For ones who care hygiene; Who wants/needs upscale product and desire better product; The anti- bacteria cell phone cases is a functional upscale cell phone case; That provides you a functional cell phone case that will clean up your cell every time you put it back in the case; Unlike the normal cell phone case or other cell phone cleaning product; The anti-bacteria cell phone case use high technology to maintain your cell phone clean, you dont need to do anything, just put it back your cell phone to the cases, and next time, when you take the cell out, its 100% bacteria free.

Causeway - Ancient Man-Made Ritual and Functional Roads

Causeway - Ancient Man-Made Ritual and Functional Roads A causeway is a human-constructed functional and/or ceremonial roadway or a set of roadway fragments. In ancient history they are made of earthen or rock structures that typically- but not always- bridged a waterway. Causeways may have been constructed to cross defensive structures, such as moats; irrigation structures, such as canals; or natural wetlands, such as marshes or fens. They often have a ceremonial element to them and their ritual significance can include symbolic passages between the mundane and the sacred, between life and death. Key Takeaways: Causeways Causeways are early types of human-made roads which have practical and ritual functions.The oldest causeways are about 5,500 years old, built to cross ditches and provide access to peat bogs.The Maya people created causeways up to 65 miles in length, crossing miles of forests in a nearly straight line. Causeways are remarkably different in function. Some (like those of the classic Maya) were almost certainly used for parades for diplomatic visits between communities; others such as the 14th-century Swahili coast were used as shipping lanes and ownership markers; or, in the European Neolithic, as trackways assisting navigation through uncertain landscapes. Some causeways are elaborate structures, elevated several feet about the ground such as at Angkor civilization; others are built of planks that bridge peat bogs, those of the Irish bronze age. But all of them are human-constructed roadways  and have some foundation in the history of transportation networks. Earliest Causeways The earliest known causeways are Neolithic bridges, constructed in Europe and dated between 3700 and 3000 BCE. Many Neolithic enclosed settlements had defensive elements, and some had concentric ditches or moats, generally with one or two at most bridges with which to cross. In some special cases, more causeways were built across the ditches then seems necessary, usually at the four cardinal points, allowing people to cross into the interiors from several directions at once. Since such configurations would not be easily defended, enclosed settlements with multiple causeway entrances are considered likely to have had a ceremonial or at least a shared communal aspect. Sarup, a Funnel Beaker site in Denmark occupied between 3400–3200 BC, had a ditch that encircled an area of about 21 acres (8.5 hectares), with several causeways which allow people to cross the ditches. Bronze Age Causeways Bronze Age causeways in Ireland (called tochar, dochair, or togher) are trackways which were built to allow access across and into peat bogs where peat might be cut for fuel. They varied in size and construction material- some were built as a line of planks laid end to end, flanked on each side by two round timbers; others were made of flat stones and gravel laid on a foundation of brushwood. The earliest of these date to about 3400 BCE. Early Dynastic and Old Kingdom pyramids in Egypt often were constructed with causeways connecting the various temples. These causeways were explicitly symbolic- there was no obstacle to be crossed- representing a route that people could use to travel from the Black Land (the land of the living and a place of order) to the Red Land (a place of chaos and the realm of the dead). Beginning in the Old Kingdoms 5th Dynasty, pyramids were built with an orientation following the daily course of the sun across the sky. The oldest causeway at Saqqara was paved with black basalt; by the time of Khufus rule, causeways were roofed and the internal walls were decorated in fine relief, frescos that depicted pyramid construction, agricultural scenes, craftsmen at work and themes of battles between Egyptians and their foreign enemies, and the pharaoh in the presence of gods. Classic Period Maya (600–900 CE) The sacbe (white lane) that leads to the Palacio, Labna, Puuc, Yucatan, Mexico. Mayan civilisation, 7th-10th century. De Agostini / Archivio J. Lange / Getty Causeways were a particularly important form of connection in lowland areas in North America such as those settled by the Maya civilization. There, causeways (known as sacbeob, singular sacbe, connected Maya cities for distances up to about 63 miles (100 kilometers) such as the Late Classic Yaxuna-Coba sacbe. Maya causeways were sometimes built from the bedrock up and can rise as high as 10 feet (3 meters; their widths range from 8 to 40 ft (2.5 to 12 m ), and they connect major Maya city-states. Others are barely above ground level; some cross wetlands and have bridges constructed to cross streams, but others are clearly only ceremonial. Medieval Period: Angkor and the Swahili Coast Short round pillars support the causeway leading to the Baphuon, in Siem Reap, Cambodia. Jeremy Villasis, Philippines / Moment / Getty Images At several sites of the Angkor civilization (9th–13th centuries CE), elevated causeways were constructed as later additions to the immense temples by king Jayavarman VIII (1243–1395). These causeways, perched above the ground atop a series of short columns, provided walkways connecting the major buildings of the temple complexes. They represent only one part of the enormous Khmer road system, a network of canals, pathways and roads which kept the Angkor capital cities in communication. During the height of the Swahili coast trading communities on the east coast of Africa (13th–15th centuries CE), numerous causeways were constructed out of blocks of reef and fossil corals along 75 mi (120 km) of coastline. These causeways were pathways, elevated just above sea level, that extended out perpendicularly from the coast into lagoons at Kilwa Kisiwani Harbor, ending in circular platforms at the seaward side. The fishermen today call them Arab Roads, which is a reference to the oral history which credits the founding of Kilwa to the Arabs, but like Kilwa itself the causeways are known to have been African constructions, built as navigational aids for ships plying the trade route in the 14th-15th centuries and complementing the Swahili urban architecture. These causeways are built of cemented and uncemented reef coral, up to 650 ft (200 m) long, 23–40 ft (7–12 m) wide and built up above the seafloor up to 2.6 ft. (8 m) high. Selected Sources Abdallatif, T., et al. Discovery of the Causeway and the Mortuary Temple of the Pyramid of Amenemhat Ii Using near-Surface Magnetic Investigation, Dahshour, Giza, Egypt. Geophysical Prospecting 58.2 (2010): 307-20. Print.Abramiuk, Marc A. The Discovery of an Ancient Maya Causeway System in the Southern Maya Mountains of Belize. Antiquity 91.357 (2017): e9. Print.Chase, Arlen F., and Diane Z. Chase. The Ancient Maya City: Anthropogenic Landscapes, Settlement Archaeology, and Caracol, Belize. Belize: Institute of Archaeology, NICH, 2016. Print.Chinchilla Mazariegos, Oswaldo Technologies of Urbanism in Mesoamerica: The Pre-Columbian Bridges of Cotzumalhuapa, Guatemala. Antiquity 92.362 (2018): 456-71. Print.Pollard, Edward. Safeguarding Swahili Trade in the Fourteenth and Fifteenth Centuries: A Unique Navigational Complex in South-East Tanzania. World Archaeology 43.3 (2011): 458-77. Print.Uchida, E., et al. A Reconsideration of the Construction Period of the Cruciform Terraces and the Elevated Causeways in the Angkor Monuments, Based on the Magnetic Susceptibility of the Sandstone Blocks. Archaeometry 55.6 (2013): 1034-47. Print.

Module 01 and module 02 Essay Example | Topics and Well Written Essays - 250 words

Module 01 and module 02 - Essay Example From the exercise, I learned that success in online environments in related directly with structured approached towards time management in which one can give proper time to each course. In my typical day, school fits at the place of most important value. The fact that I have learned about my future career within school is that students need positive attention from teachers. If they do not receive it, their focus can shift away from studies forever. Teachers need to handle each student individually during early childhood education to make the students feel valued and gain confidence. I chose multimedia technology because of my interest in this field. Studying multimedia will not only help me get a deep understanding of different technologies and the way they work but also it will help me gain success in online environment because use of multimedia technologies is the backbone of online mode of study. Everyone wants to do something exceptional in life. I have planned to use my multimedia education in research and teaching areas. I have focused my attention not only towards creating new multimedia technologies to assist students and teachers communicate and study in online environments but also towards using such technologies as my professional teaching

International Financial Risk and Control Essay Example | Topics and Well Written Essays - 2000 words

International Financial Risk and Control - Essay Example It is imperative for transnational business organizations to recognize the determinants of exchange rates and whether the exchange rate variations can be forecasted. International parity conditions refer to the economic theories that connect exchange rates, level of prices as well as the interest rates. In this study, we would attempt to see whether the international parity conditions are effective in forecasting the variations in the exchange rates in the real world. In doing so, we would consider the bilateral exchange rate movements of Euro/Dollar over the past twelve months and observe whether the variations were consistent with one or more of the International Parity Conditions. Subsequently, we would conclude the study by discussing the extent of effectiveness of the International Parity Conditions as a forecasting tool (Eiteman et al., 2007, p.170). In this section of the study, we would assess the relative exchange rate movement of Euro expressed in terms of United States Dol lar. For the convenience of the study, the Euro versus Dollar exchange rate fluctuations for the period of last twelve months were considered. However, to analyze the latest trend of the Euro/USD exchange rate, we would initially focus on the last 120 days movement of the currency. During this period, the highest value for Euro was 1.3788 USD (as recorded on November 8, 2011) while the lowest value of Euro during the same period was 1.2669 (as recorded on January 16, 2012). The latest value of 1 Euro (as on April 20, 2012) was observed to be 1.3192 USD (Source: X-Rates, 2012). The graph above represents the exchange rate movements EUR/USD for the period starting from May 2011 and ending at April 2012. A closer look at the exchange rate chart reveals that the value of Euro in terms of USD during the specified time frame had fluctuated from 1.45 to around 1.3 USD approximately.  

Academic article Essay Example | Topics and Well Written Essays - 3000 words

Academic article - Essay Example a strategic plan may become accidentally successful, but it much more likely to achieve success, and to maintain its profitability, if it has a plan in place. A company with a strategic plan will know how it has got to current success and thus may be able to continue on this path in the future. This essay will consider aspects of good management and planning through the consideration of one of the most successful companies of recent years: McDonald’s Corporation. A company such as McDonalds, involved in planning first needs to be aware of what exactly is happening at the given moment within the business, and then needs to be able to extrapolate possible outcomes based upon that awareness. The first premise of planning is having as much knowledge as possible. The type of planning which is now occurring has changed radically from that envisioned in the traditional business model. As John Byrne puts it, â€Å"gone are the abstraction, sterility, and top-down arrogance of the old model.† (Byrne, 1) Now managers in the most successful corporations (such as McDonalds) are part of a system in which â€Å"today’s gurus of strategy urge companies to democratize the process†, and they do this â€Å"by handing strategic planning over to teams of line and staff managers from different disciplines.† (Byrne, 1) Often young, junior managers who are noted for their creative thinking are teamed with near-retirement, senior managers who essentially have nothing to lose and so can tell it like it is. So from the most junior to the most senior manager there is a role, both for planning within their own specific area of the business, but also for constant consideration of how that may effect longer-term and more far-reaching plans. Planning is perhaps the central role of all managers, because all the other functions flow from it and must always consider their relationship to it. A business without a plan has no future, and so all the other functions will be redundant. Organization

Dividend Payments Impact On Shareholders Wealth Finance Essay

Dividend Payments Impact On Shareholders Wealth Finance Essay Dividend  is a form of payment made to shareholders by an organization; Its a profit which is paid out to the company shareholders. When a profit is earned by the company, the profits are used again to invest for a better growth of the company for its future, or it can also be paid to the company shareholders in the form of dividends. Dividends are also paid to the shareholders in the form of cash or shares. The company must have sufficient funds in order to pay dividends to its shareholders. Dividends are generally paid out by a company only when the company make good profit and its been paid form its earnings. Dividend policy is of great interest n todays financial industries when the joint stock companies came into existences. Dividends can also be defined as a distribution of companys earnings which is decided by the board of directors to a class of its shareholders, dividend is also quoted as a percentage of the current market price. It is also known as dividend per share (DPS). Dividend can also be in a form of cash, stock or property. The level of dividends also depends on the companys dividend policy. Many large companies have a progressive dividend policy. They are usually paid after half year and full year financial results, even though some companies pay quarterly. There are various types of dividends which are as follows: Cash Dividend à ¢Ã¢â€š ¬Ã‚ ¢ Regular Cash Dividend, Special Cash Dividend, Stock Dividend Stock Repurchase Cash dividend: When a company pays dividend in the form of cash is known as cash dividend, cash dividends are generally paid four times a years to its shareholders. Such as Regular cash dividends and special cash dividends. THEORIES OF DIVIDEND POLICY: DIVIDEND RELEVANCE THEORY DIVIDEND IRRELEVANCE THEORY DIVIDEND RELEVANCE THEORY: This was a theory proposed by  Myron J. Gordon(1959)  and  John Linter(1956). Therefore, Dividend  relevance theory  suggests that investors are taking a risk generally  and would rather have  dividends today rather than share appreciation and dividends tomorrow. Myron J Gordon(1959) and John Lintner (1956) have also suggested that in the early sixties, investors see current dividends as less risky than future dividends and capital gains Dividend relevance theory also states that dividend policy effects the  share price of a company. Therefore, an optimal dividend policy should be determined which will ensure the better wealth of the shareholders. However some market participants state that there is some connection between share price and the dividend policy of a company. DIVIDEND IRRELEVACE THEORY: According to Modigliani and Miller (1961) the dividend policy is irrelevant to the share price of the company. The value of the firm is determined by the earning capacity of a company and not by its dividend decision. Modigliani and Miller (1961) pointed out that the investors who are rational may make the choice but maximise their utility, which are indifferent to receiving capital gains or dividend on their shares. The assumption of this theory states that: There are no transaction cost on the buying and selling of the shares Investors are having sufficient knowledge about the company Taxes are ignored Same interest rate would be available to investors According to the above assumption, the company which has good prospective with a positive NPV will have a good share price in the market. Dividend payment has impact on shareholders wealth: Arguments for and against of a cash dividend payout that would have an impact on the Market value of a company: Arguments in favour of the impact: Signalling effect: If a company pays dividend to its shareholders regularly, it conveys a message to its investors showing the current growth of the company and its future prospectus. Since company pays dividends regularly to its investors, they do not have any agency problem. Clientele Effect: There are two types of shareholders in the industry. One group who are accepting regular income as dividends for eg: Pensioners. The other group are the ones who are not expecting dividends, because they are interested in the future growth of the company by increasing the capital gain. Arguments against the impact: Tax effect: When shareholders receive income from dividends they have to pay tax which will affect their earnings. If the company pay high dividends to the investors, it would affect the earnings of the company. This would also reduce the cash flow of the company if it wants to make investments. Earnings: The market capitalization of the company depends upon the earning per share of the company and not on the dividend policy of the management. Investment: If the company pays all its earnings to the shareholders as dividend, they would not have sufficient reserves for future projects. Therefore the growth of the company is an important decision than the decision of the dividend. Liquidity: A company would not have any liquid cash left if it pays all earnings and profits to its investors. So liquidity is the main factor in a company as it would affect the business. Arguments for and against, whether a cash dividend is paid or not is irrelevant in the context of shareholder wealth maximization Arguments favoring the impact: The Net profit value (NPV) of a company plays a major role when dividends are given to its shareholders. Dividends would not necessarily be paid to its shareholders as destroying shareholders wealth in the real world is replaced with new set of shares. Retained earnings: If the company pays all the income to its shareholders as dividend, then the company would not have sufficient retain earnings to make investment in the profitable projects. If the company needs any funds for the future, it would borrow from sources like equity or debt markets which will increase the cost of the capital because the cost of external funds are comparatively higher than the cost of internal funds. Arguments Against the impact: Information content: If the company does not pay dividend regularly to its investors, shows a sign of negative signal to the capital market and hence the share price would also decrease in the market and would also affect the growth of the company. One of the major problems is the agency cost between the shareholder and the management. The shareholders generally expect a good growth of the company which would in turn give good dividend to the investors. But, the aim of the management is to grow the company in order to maximize the wealth and the power which may not be of interest to the shareholders. Arguments for and against weather dividend payments should be avoided, as they would lead to a decrease in shareholder wealth. Arguments favoring the impact of shareholders wealth: If the company does not pay dividends to its shareholders, the funds can be utilized for the future growth of the company. There would also be a dual benefit both to the company and the shareholder, where the shareholders may not need to pay an tax on dividend and for the company, they do not need to pay any transaction cost. There is also an argument to change the dividend policy from low to high payouts. Policy Formulation: In a company there is an administrative cost that is involved with the dividend policy which would in turn reduce the earnings of the company. Cost of capital: When a dividend payment is reduced, the external financing plays an important role in reducing the cost of capital of the firm. Due to this reduction of cost of capital, the value of the firm has increased because there is an relationship between cost of capital and the value of the firm. Arguments against the impact of shareholders wealth: If a company avoids dividend payment to its investors, shareholders would withdraw their investment that they have invested in the company and thus this would also have an negative impact on the shareholders wealth. Signalling effect: When a dividend payment is avoided there is an signalling effect which effects the growth of the company and will also have an impact on the share price and effect the shareholders wealth. FACTORS AFFECTING THE DIVIDEND POLICY OF A COMPANY: Stability of earnings: Companies which have regular income formulate regular dividend policy than those companies having an uneven flow of income. This can be easily know by the earnings of the company. Liquidity of Cash: The main factor in the dividend decision of a company depends on the cash flow. The higher the funds the company earns is better for the company in order to pay high dividends to the investors. In order to pay dividends the company needs funds and therefore the availability of cash will be the main factor of the dividend policy. Extent of shareholders: A company makes decision against the shareholders for the suspension of the dividend to its investors. On the other hand, a company having lots of shareholders are distributed forming high and low income group. This would also have difficulties in securing the assets, because of higher dividend. Taxation Policy: If a company pays high tax, not the earnings of the company would be affected but also the dividend would be decreased. Tax on dividends is waived by the government only up to a certain limit. This would in turn effect the capital growth of the company. Reduction in tax dividends reduces the value of all the tax payers. The capital gain tax is also likely to be below the shareholders tax rate. Shareholders may also prefer gapital gains to dividends. Directors resolve the conflict between the conflict of interest between the shareholders of a company. Past dividend rates: When the company pays dividend to its shareholders, it has to review the rate of dividend paid to the shareholders in the previous years, The dividend rate should be should be equal or more to the past dividend rate. Ability to Borrow: Only large firms and well established firms can borrow funds from the capital market and other external sources. These companies should have a good payout ratio. And smaller firms who are not well established rely on internal sources, and they would also have to build good reserves by reducing the payout ratio. Legal constraints: There were some constraints in the payment of dividends make by the UK government in the year 1960. There was some control in the payment of dividend. As a government measure, to overcome the anti inflation, but later in 1979, they removed these restrictions so the company must know the legal rules and the government policies before forming the dividend policy. Policy of Control: This is another main factor for the dividends. The control of the company is determined by the ordinary shares of the company. If the company wants to make investment they need funds. These funds should be obtained from equity capital, If they raise the equity capital, the new shareholders will invest in the company so the directors of the company have full control where they would not want to add any new shareholders to the company, and would announce a low dividend rate to its existing shareholders. The directors do not want to add new shareholders because they would not have any control and diversion on the policies of the management. Time for Payment of Dividend: Payment of dividends are planned in such a manner that there is no cash flow at the time of issuing dividends, as during the peak time of the company would require funds for urgent finances. Regularity and stability in Dividend Payment:   Companies maintain dividend equalization fund in order to pay regular dividends to its investors and also have a constant rate of dividends to most of its investors. Investment opportunity: While the board of directors make dividend policy decisions, they should consider if there is any profitable project or not. If there is a project in which they have to invest, then they have to announce a lower dividend to its shareholders. Opportunity to collect funds: The management should think about if there is any source to collect the required funds if needed at a cheaper cost, if not they should not announce more dividends to the shareholders. Growth: A growth of a company is one of the major factor and plays an important role when dividends are issued to its shareholders. Growth can be measured in sales, market share and the profit of a company. Conclusion: Dividend policy is concerned with level of dividends for the shareholders of a company. Thus from the above mentioned two theories, we can conclude the following: As per the opinion of Director A, dividend should be provided to the shareholders for the following reasons: Signalling effect: This conveys a message to its investors showing the current growth of the company and its future prospectus. Clientele Effect: If a company pays higher cash dividend to the shareholders, it gives more sign of chances about its future to its investors and the increase in dividends may lead directly to an increase in the companys share price in the market. As per the opinion of Director B, Dividend payment is irrelevant to shareholder maximization wealth for the following reasons. If the company pays all the income to its shareholders as dividend, then the company would not have sufficient retain earnings. If the company needs any funds for the future, it would borrow from sources like equity or debt markets which will increase the cost of the capital As per the opinion of the Director C, dividend payments should be avoided due to the following reasons. If the company does not pay dividends to its shareholders, the funds can be utilized for the future growth of the company. There would also be a dual benefit both to the company and the shareholder, where the shareholders may not need to pay an tax on dividend and for the company, they do not need to pay any transaction cost. Thus we conclude based on the managements views of a company on dividend payments and the effect on firm value. Because the dividend policy is a natural consequence of dividend theory being applied, the conclusions to this are categorised under the dividend policies, such as the managed dividend policy, and also there is a consequence of the relevant dividend theory and the residual dividend policy, a consequence of the irrelevant dividend theory.

Cyberethics - Ethics in the Age of the Internet :: Internet Online Communication Essays

Cyberethics - Ethics in the Age of the Internet In every society we live, we have to follow the rule of that place. The Internet is growing, growing in the number of users and growing in public perception. The Internet is the new American frontier due to the new technologies is radically transforming almost every aspect of how we communicate and with whom, as well as just about any dimension of our lives. Most Internet users are convinced of its general utility and positive benefits. However behind it, the Internet, as well as its technological offspring’s the World Wide Web has been compared to the Wild West, because no one owns the network and there is no law and regulations. In consequence of the growth of the Internet, there have been increasing calls for its regulation from many sides. NEW MEDIA The new medium of the Internet has begun to create shadow versions of our older media (Crowley 303). William J. Mitchell likens computers as media to a frontier society (Crowley 303). New media technologies beckon more enticingly than ever. More than merely offering an improvement on existing forms of communication, new media technologies are creating what telecommunications scholar Frederick Williams calls a â€Å"virtually new medium of public communication† (Pavlik, 79). The Internet is a form of new media. Exploiting the Internet’s distribution channels will be an important challenge to publishing and other media industries in the next few years. The initial problem is that no one owns the network. The Internet continues to expand both in terms of audience and the range of its information services. Among other benefits, it offers American media companies an important channel for searching both old and new audiences. Until recently, Canada's broadcast and telecommuni cations watchdog is gearing up to tackle a potentially explosive issue -- whether it should try to regulate the Internet. The CRTC (Canadian Radio-television and Telecommunications Commission) said regulation could be used to promote Canadian culture or protect Canadians -- particularly youngsters -- from obscenities such as pornography and hate propaganda on the Internet (Brehl). However later, the CRTC announced that it will not regulate new media services on the Internet. After conducting an in-depth review under the Broadcasting Act and the Telecommunications Act beginning last July, the CRTC has concluded that the new media on the Internet are achieving the goals of the Broadcasting Act and are vibrant, highly competitive and successful without regulation.

Harry Potter and the Chamber of Secrets Essay

Harry Potter and the Chamber of Secrets is about Harry Potter and his friends at Hogwarts. In the beginning, Dobby went to Harry’s house and told him that he should not go to school this year. It is very dangerous. Harry went to school anyway. A cat and a lot of people got petrified. Some of Harry’s friends think it is him causing the problems. When Harry was playing Quidditch, Dobby made the ball hit him and Harry lost all of the bones in his arm. Then, Professor Lockhart taught the students at Hogwarts how to fight evil. Harry spoke in Parseltongue which is making sounds like a snake. Harry, Hermione, and Ron made a Polyjuice potion to catch Malfoy talking about petrifying all of the people. Then, Harry found a diary that writes back when you write in it. Tom Riddle is the one who wrote to him in the diary and told him that Hagrid opened the Chamber of Secrets. After Hermione is petrified, Dumbledore and Lucius Malfoy took Hagrid away because Lucius thought Hagrid was petrifying everyone. Hagrid told Harry and Ron to follow the spiders. Harry and Ron followed the spiders to the forest and the spiders almost killed them, but they escaped. Then, Voldemort took Ginny to the chamber and Harry, Ron, and Professor Lockhart had to go find her. Professor Lockhart cursed himself and Harry went to the chamber by himself. He found Ginny and Tom Riddle. Tom Riddle is Voldemort when he was a kid. Professor Dumbledore’s phoenix came and poked out the snake’s eyes and the magic hat gave Harry a sword. Then Harry killed the snake and stabbed the diary so Tom Riddle was dead. The best part of the book was when Lucius Malfoy gave Dobby a sock so he is free and doesn’t have to work for him anymore.

Essay on READING AND WORK OF ART ANALYSISEssay Writing Service

Essay on READING AND WORK OF ART ANALYSISEssay Writing Service Essay on READING AND WORK OF ART ANALYSIS Essay on READING AND WORK OF ART ANALYSISIn the article Modernity and the Spaces of Femininity written by Griselda Pollock, there is much important information on the role of women in the construction of modernism. According to the author, â€Å"Modernity is presented as a far more than a sense of being â€Å"up to date.†1 The spaces of femininity take a special place in the representation of modernism in art. Modernity deals both with male and female sexuality, but there is a close relationship between modernism, modernity and sexuality. Griselda Pollock is focused on the analysis of the art pieces, which reflect the use of different spaces to place females for the proper art analysis. There are several important arguments made by the author of the article in relation to the role of the spaces of femininity in modernism and modernity.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First, the author states that â€Å"sexuality, modernism or modernity cannot function as given ca tegories to which we add women.†2 From the masculine point of view, women are presented as the other because of social difference that plays an important role in gender relations. Artists use different dimensions of space. Mary Cassatt and Berthe Morisot are the most important impressionist female artist of the 19th century. They both use the female perspective to depicted the woman and the female’s life. Therefore from the representation of Mary Cassatt and Berthe Morisot’s work; in most of their painting, they use â€Å"dining rooms, drawing rooms, bedrooms, balconies/verandas, private gardens† to portray the female’s leisure life. From this painting, we are evidently seeing the limitation of the space and location in the female’s life. From the female impressionist artist, the space and location that allowed them to make art are mostly in the domestic space and private area. They do not have the equality as the male artists, the females we re having the lower social status compare to male. Specially in the art practice therefore their home and their private area are immediately becoming the location and the subject matter of the domestic social life from their genre painting. From the later discussion in the article, the appearance of women participated in the public activity. Such as the female’s appear in the theater scene, we are seeing the females are often being sat in the backstage, they do not have the chance to view it in a close distance which same as the male. Therefore in here the issue of the female and male’s unequalled social status still occurred, there are still the difference between female and male in the social class.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Second, the author states that â€Å"femininity is not the natural condition of female persons.† 4 Women are represented as a sign or a confection of fantasies that â€Å"they are positioned as the object of the flaneurà ¢â‚¬â„¢s gaze.†The freedom of the male by looking, they have the freedom by looking at women in any space and any location. For example in the western tradition art, the male artist traditionally use female nudity subject in their painting, to satisfy male’s taste, and gives pleasure to the viewers. The artists use female images to highlight the role of female identity in the assessment of male superiority.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Third, The inequality right for women’s lower social class. There were not protection for women, therefore the dangerous concern of women enter in the public space â€Å"such as the masked ball or the cafe-concert constituted a serious threat to a bourgeois woman’s reputation,etc.† The dangerous position and the lower social class of female in the society, therefore the male is free to do anything they want, to satisfy themselves, where the female’s bodies can be exchange, etc. Here strongly pres ents the lower position of the female and the power of masculine in the society.Also Griselda Pollock argues that â€Å"femininity in its class-specific forms is maintained by the polarity virgin/whore which is mystifying representation of the economic exchanges in the patriarchal kinship system.†5 Therefore the money and property influence human relations, especially marriage relations. As a result, it is necessary to assess femininity as the ideology of female sexuality.  Ã‚  Ã‚  Ã‚  Ã‚   Lastly, the author states that the spaces of femininity have a strong impact on women’s lives as they reflect the roles of women, their status and the effects of their sexuality.  Ã‚  Ã‚  Ã‚  Ã‚   In the Eva Gonzeles’s paintingâ€Å" A Box at the Italian Theatre†, we are seeing the depiction of a woman sitting in the centre accompanies by a man standing next to her. In this painting, it did not clearly showed the difference and inequality of female and male due to the argument in space from the reading. In here, the woman is being depicted in a public area, in the Italian Theatre; therefore the difference between the women’s domestic life from the reading has been changed. From the viewer’s perspective the female and male are staging in the same space, therefore there are not the inequality of the women between men that they were being placed in the backstage to view the show. This two figures are being depicted in the same horizontal line, but their gaze is different. The female figure are looking straightly at the viewer, but the male is turning his body and looking at the different way. With the provided information in the painting, we notice that the woman is straightly looking at the show but the man is totally looking at other things. In here, the painting clearly examine the â€Å"splitting of private and public with its double freedom for men in the public space, and the preeminence of a detached observing gaze, etc.â⠂¬  With the contrast between the two figure’s facial expression, there are no much facial expression in the female figure, she seems very concentrate by looking at the stage. But with the male figure’s pose, he lays back and his elbow are resting on the velvet. He seems very relaxing by looking at some other things, the difference between women and men in crowd are distinctly presenting in here. The freedom of men in any space, any location and the freedom of male’s gaze. They have the right to look at any things at any time in any space. Unlike the women, â€Å"they were never positioned as the normal occupants of the public realm.† Therefore in this painting, although the female and male figures are being placed in the same position but the existence of unfairly and the inequality’s social status between men and women still occurred in this painting.  Ã‚  Ã‚   In the Pollock’s article of Modernity and the Spaces of Femininity and the E va Gonzales’s painting, both clearly present the unequal treatment, social inequality and the social discrimination between men and women in the 19th century society.

10 Ways to Blog Your Book to Increase Sales Without Being Pushy or Annoying (Part 1)

10 Ways to Blog Your Book to Increase Sales Without Being Pushy or Annoying (Part 1) A lot of people think that once a book is written, the work is done. Often times, especially if you are a self-published author, the work is just beginning. After the brainstorming and drafting, writing and revising, editing and publishing comes the†¦ selling. There are only so many times you can say, buy my book! But the fact of the matter is, you need to continue placing your book in front of your audience if you have any prayer of selling copies. To help, I’ve come up with a list of ten ways you can blog about your book. I am breaking this article up into two parts, so read on for the first five suggested ways to blog about your book and then check back in next week to learn the second set of ways to increase your book sales through your blog without being pushy or annoying. The Inspiration Every story has to start somewhere. If you write about the inspiration behind the story, you don’t even have to wait until it’s published to engage your audience. Readers will feel like they are getting a behind the scenes sneak peek at your work in progress and endear them to the project right from the start. In this post, I shared all about how I turned my friend’s reality into inspiration for a fiction story. Writing Tips   Another topic you can talk about before you publish are the techniques you are using to write the story. For example, for my most recent book, I wrote about outlining, writing sprints, and using YouTube for research. First Chapter and Cover Reveal   A few weeks before you publish, give your readers a little teaser Music Play Lists   Mark Parsons wrote Road Rash, a â€Å"band-on-the-road† story about growing up- and growing into yourself. There probably isn’t a better scenario on the planet for a novel playlist. Being both a writer and a musician, Mark wrote this article for Huffington Post: 10 Best Road Trip Songs. Your book doesn’t have to be about music though to pull this off. Wisconsin based author Valerie Biel created playlists for her YA historical fantasy novels. Playlists are a great content addition to her website and also an excellent way for readers to create the atmosphere of the book to enhance their reading experience. Book Trailers Another way you can engage readers is â€Å"As authors, we want to give readers as much information as possible about our books so they can decide if it’s worth their precious time and money because let’ face it, this is a busy and expensive world. A book trailer can do this in 60 seconds or less using visuals and music. If a picture says a thousand words, adding tone and music says ten thousand.† – Teri Case, author of the award-winning novel Tiger Drive and forth-coming title, In the Dog House Once the trailer is finished, you can write a post about the creation process, including how you chose the images and music, how you scripted the video and any tips and tricks you’d recommend for other’s looking to give a book trailer a try. Okay! That’s it for today! Be sure to come back next week for the second half of the list!! (Click here for Part 2)

Marketing Red pull Assignment Example | Topics and Well Written Essays - 5750 words

Marketing Red pull - Assignment Example The study has selected UK as target international destination for Red Bull in order to develop marketing plan. In order to develop three-year marketing plan for Red Bull, the study will focus on three key issues. Issue 1- analyze the macro and micro environmental dynamics pertinent to UK and conduct environmental appraisal for Red Bull. Issue 2- on the basis of environmental appraisal; identify two new target segments appropriate to Red Bull in the U.K. market. As part of new target market selection, customer profiling, age group, characteristics of target group and positioning of the brand ‘Red Bull’ will also be discussed. Issue 3- on the basis of new target market selection; develop differentiated marketing mix for each target market identified. In the report, marketing objectives and control mechanism for individual marketing mix projected for particular target group will also be discussed. Red Bull is regarded as most popular energy drink across different countries in the world (Farris, 2010). Although, the Red Bull products were developed by TC Pharmaceutical during early 1980’s but Dietrich Mateschitz rejuvenated the product and established the brand as ‘Red Bull Energy Drink’ in Austria during 1981 (Red Bull, 2014a). From the initial years, market position of Red Bull Energy Drink was strengthened through unique positioning, integrating research and development (R&D) activities with product innovation and customization of marketing activities (Farris, 2010). In the last 26 years, the company has established its distribution channel in more than 55 countries. As of 2012, Red Bull sells more than 5 billion cans annually (Red Bull, 2014b). During 1980s, Red Bull was sold as medicine containing caffeine that can boost energy level upon consumption but the company has successfully repositioned the brand through streamlining

Third One-Page Paper Thesis Example | Topics and Well Written Essays - 250 words

Third One-Page Paper - Thesis Example The primary idea in support of Epicureanism is that a wise person will always remain happy even if he is being tortured. Happiness enhances tranquility of the soul at all times. Someone who chooses to swallow a pill that will keep him happy would argue that he will be satisfied with the peace of mind and mental wellbeing brought about by happiness. He would not bother to worry about death because death is a limit of experience; hence death is nothingness and should not be feared. What matters is only happiness. On the other hand, stoicism is a theory of absolute stability which suggests that errors in judgment results in destructive emotions (Mac, 2009). In this case, a person who is morally perfect does not suffer emotional destruction. Someone with a stoic view is concerned with ethical and moral wellbeing of a person. He/she would argue that stoicism enables someone to discern between truth and fallacy. It leads to the distinction between truth and falsehood. In this case, I will swallow a pill that will make me to identify falsehood because falsehood can sometimes cause unhappiness. My main aim in living a good life is to be happy. If someone slams a door on my face and says he wanted to save my life, I would be happy not to know the falsehood in his statement because it would make me unhappy. Even though I will be hurt, I will still be happy as a wise