Marketing issues portfolio Essay Example | Topics and Well Written Essays - 1750 words

Marketing issues portfolio - Essay Example A micro-environment is the internal environment in which the company operates in. This environment is directly related to a given company and it affects a particular company at a given time because it is internal. These factors can be controlled or managed by the management of the company if the right measures are taken at the right time. These factors include; the company itself whereby it is found that different companies have different policies, management style and culture that regulate how business is conducted. As such each company in the economy has different objectives that they aim to achieve where some are growth oriented while others want to make profit as they reach their corporate responsibility goal. The company environment is important as it determines how marketing is done and activities controlled in the company. Suppliers are another micro-environment that affects how the customers receive the intended goods at the required time so as to increase their satisfaction. When selecting the suppliers, careful consideration has to be put into consideration to avoid any inconveniences that may affect the customers in a negative way, for example, the technology available to the supplier, their efficiency in delivering goods as well as the cost of their goods as this will affect the prices that are charged to the customers (Palmer & Worthington, 1992, p. 112). The third aspect of a micro-environment is the intermediaries or those parties that help link the company and its final customers. These parties ensure that the goods reach the customers at the convenience place and time and they play an important role in developing the customer loyalty, for example, the retailers. The customers to the company create another aspect of a micro marketing environment. They are important as they are the immediate users of goods and services provided by the company

Security project planning Research Paper Example | Topics and Well Written Essays - 500 words

Security project planning - Research Paper Example el in order to analyze the information security plan as well as its existing situation of the information security attempts with respect to a number of stages presented in the bull eye model. Basically, the bull eye model allows project teams especially the project planners to find out the status of their progress with respect to their information security efforts. It tells them in which areas they need to pay more attention and expand their information security efforts and potential. Additionally, the bull eye model depends on a process of determining the project plans in a series in the context of four layers, which include policies, networks, systems, and applications. These layers are illustrated in figure1. The figure1 shows how these layers are connected with each other (CQUniversity, 2009; Joshi, 2013). Systems: This layer deals with all kinds of systems that can be used by the people. In this scenario, these systems can comprise computers used as servers, systems employed for process control and manufacturing systems and desktop computers. In addition, the bull’s eye model can be utilized to assess the series of actions that need to be performed to put together elements of the information security plan into a project plan. There is a close relationship between all the layers and these layers can be associated with each other in the following ways (CQUniversity, 2009; Joshi, 2013): Until an organization does not develop, communicate and implement an effective and useable information technology and information security policy, it should not spend further resources on additional controls. Once it is ensured that there is an effective policy is prepared, systems are safe, networks are secure, an organization should pay attention to the evaluation and cure of the security of the firm’s applications installed on systems (CQUniversity, 2009; Joshi,